Market One
Taking Stock in Brand TransformationAs digital marketers specializing in high-growth and innovation-led industries, Market One felt their brand had become outdated; that it didn’t reflect the premium service they offered to publicly traded companies looking for investors. A new strategy and positioning were crafted to better articulate the business offering. Shortening their name from Market One Media Group was an early step. And we created a new visual identity designed to better reflect their expertise in technology, social media and brand promise of “connections when they matter most.” Following the launch of the rebrand, Market One experienced a milestone year with significant sales growth and an 87% team expansion. They documented that the rebrand created more than 2 million impressions across media publications, social, and broadcast TV.
We applied the identity across every touch point ranging from print to digital. This included a pitch deck to support the sales team and a signage package installed throughout the company’s office.
“Collaborating with Pendo,
we achieved a transformative modernization of our corporate identity, culminating in a 40% surge in sales conversions.”
